What’s so special about 1974’s JWT planning guide — Highly recommended by world’s top strategic consultants | Notes

Brands Are Like People

A snapshot from the Cred’s popular add campaign “Not everyone gets it”

We can never prove that it will always work, though we can prove that it won’t, simply by one faliure.

The framework for advertising planning proposed by JWT.

For the original JWT planning guide http://bit.ly/2w5SQ29

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